Our team Directeurs

Molson Coors is serving Citizen Relations a Cold One, Selecting the Agency as its Canadian Public Relations Agency of Record

Serge Vallières

Account Director

“Connecting. In our daily work, our objective is to connect our clients with their various audiences, using targeted, strategic and transparent communications.”

Serge is a PR professional with over ten years of experience in an agency environment. Since the beginning of his career, he quickly gained responsibility to manage both reputation and external communications for a diversified portfolio of clients. Having developed an expertise in public affairs, corporate communications and marketing communication; he stands out for his versatility and excellent client service abilities.

Serge is a creative and energetic communication specialist who ensures the realization of large-scale projects while being a strong team player. Building on an impressive contacts network, he excels in media relations, writing, digital communications, event planning and crisis management.

He combines his keen interest in public relations with his passion for hockey. He was recently chair of the Media Services Committee at the 2015 IIHF World Junior Hockey Championship.

Serge holds a Bachelor degree specialized in Communication Science from the University of Montreal and a Certificate in Public Relations Management from McGill University.




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