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Media Relations

Dealing with the media and knowing how to approach their specific needs, constraints, interests, sensitivities and deadlines, is a daunting task for those unfamiliar with the rules of the game. Our PR professionals have a long track record in the complex media landscape and, as such, can successfully carry out their clients’ mandates.

Having developed long-standing relationships of trust with the key players who shape public opinion, Citoyen Optimum’s experts know exactly how to recommend the right topic at the right time, to the right journalist in the right media—and in the right format. When news needs to get out, success is in the details. 

Key Contacts

Katia Robillard

Vice President & General Manager

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