Our team / Chargés de projets
“Whether it’s with our clients, the media or the general public, dialogue and communication are central to what we do. Establishing unique and precious connections is what makes our work so challenging—and keeps it so interesting!”
Laetitia completed a certificate in industrial Relations and communications as well as a bachelor’s in political science and Communications at Université de Montréal. She has more than five years of public relations and advertising agency experience.
Laetitia took her first steps into the world of public relations when she joined a Montreal agency in 2012 as a coordinator. This gives her the opportunity to work for major clients in the new technology sector, such as Microsoft, Facebook and Xbox. She also organized events and handled press relations, specifically for Boston Pizza, La Roche-Posay and Qatar Airways.
Then in 2014, Laetitia joined an advertising agency specialized in pharmaceuticals for the accounts of Pfizer and GlaxoSmithKline. There she became familiar with the extremely technical and regulated environment of this industry. She joined Publicis in 2015, where she gained 360 experience working on Fiat Chrysler Automobile (FCA) print, web, TV and radio campaigns.
After two years at advertising agencies, Laetitia returned to her first love, public relations, at a Montreal boutique agency. There she has contributed to PR and marketing campaigns for beauty and lifestyle brands such as Caudalie, Wella, Sebastian, Nioxin, IDC, Schaf, Chartier wines and Caffitaly.
Laetitia has had a passion for communication and public relations since she was very young. She takes her clients’ interests to heart and always offers them the best possible options.