News / Citizen Relations & Provident Communications Form Strategic Partnership
Citizen Relations, a Vision 7-owned global creative communications agency and Provident Communications, an independent boutique corporate PR agency announced today that they have entered into an exclusive strategic partnership to share, deepen and leverage their expertise in strategy, thought leadership, content development and crisis and issues management.
The partnership, which is already in effect, will allow the two firms to provide an expanded suite of corporate and consumer PR and creative services across a variety of new and existing client mandates. Citizen further strengthens its already successful corporate and B2B offering with the addition of Provident’s Wojtek Dabrowski and Michael MacMillan. At the same time, Provident clients now have full access to Citizen’s award-winning talent and experience in the social and earned media space, along with influencer marketing, experiential and analytics. Both Citizen and Provident will retain their individual agency brands, but will team up as required to serve clients or compete for new business.
According to Citizen North America President, Nick Cowling, the partnership is a direct result of the client-first mentality found in both agencies’ DNA. “This strategic partnership is all about our clients. When we acquired XM partner Black Chalk in 2017, it was to answer a client need, and the resulting Citizen XM offering has been hugely successful. Teaming up with Provident is again putting our clients at the core of our business growth strategy and ensures we are demonstrating an ongoing evolution to what our clients require to fuel their own business success.”
Cowling said it was clear from the first meeting that both agencies were on the same page. “Provident Communications has built an impressive roster of clients and has a rare offering of deep subject matter experts in a boutique corporate shop. While they may be young, they are making a great deal of noise in the market and we are hugely respectful of the success the agency has had in the short time it’s been operation.”
Provident, like Citizen, is centred on providing exceptional service to clients while delivering on senior counsel in the corporate, crisis and issues space. “We couldn’t be more excited to partner with Citizen, and to bring to bear their award-winning creative expertise for our clients,” said Founder and Managing Partner, Wojtek Dabrowski. “We’ve proven that we can deliver always-on, senior-level corporate communications and PR expertise for brands when it matters most, and we look forward to building on our success by teaming up with the Citizen team across a wider variety of industry mandates.”