News / Citoyen Optimum Kicks Off 2018 With Two New Hires
François Vaqué joins the agency as Vice President of Public Relations and Corporate Communications
Citoyen Optimum is pleased to announce the arrival of François Vaqué as Vice President of Public Relations and Corporate Communications and Sophie Ouellet as Executive Assistant. Sophie will provide daily support to the executive committee, while François will be in charge of corporate affairs and development. François will also provide strategic advice to Citoyen Optimum’s clients.
“We’re pleased to welcome an experienced strategic advisor like François who has a deep understanding of corporate affairs and an unmatched client approach,” said Katia Robillard, Vice President and General Manager at Citoyen Optimum in Quebec. “He’ll inspire the entire team with his vision. It was a natural choice for me—from our first meeting, it was clear that we saw eye to eye on how to update our practices and unlock the agency’s potential. As for Sophie, she’ll help streamline the executive team’s day-to-day work. Her expert knowledge of our industry and of the Vision7 International network will be a real asset.”
François honed his skills as a strategic leader, business builder and developer over the last 20 years with such well-known companies as KPMG and Davies Ward Phillips & Vineberg. As a professional consultant for numerous senior executives, he set himself apart through his ability to manage complex and sensitive files. François is an influencer with an impressive ability to bring different stakeholders together and create consensus thanks to his renowned negotiating skills.
“My discussions with Citoyen Optimum’s management team over the past few weeks quickly convinced me of their professionalism, drive, and high ethical standards,” said François Vaqué. “We share the same values and the same vision for public relations. I’m thrilled to join an agency that’s been serving corporate clients for over 35 years.”
François holds a Bachelor’s degree in international trade from the University of Rouen, France, a Bachelor’s in economics from Université du Québec à Montréal, and an MBA from the University of Ottawa. He is actively involved in his community, serving on the boards of a number of organizations including Ballets Jazz de Montréal and the Quebec Games Foundation.
Sophie Ouellet has over 20 years experience in various fields, including 9 years in the Vision7 International network. She has expertise in administration, organization, and event planning. She is known for her reliability, resourcefulness, and organizational skills.