News / Choose Chicago Launches new French-Canadian web and social plateforms

By Laetitia Rampazzo  |  Published: 04/12/2017  |  Comments (0)
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Choose Chicago, the official destination marketing organization for Chicago, Illinois, in the United States of America, today launched its french-canadian Facebook page (@ChooseChicago), and newly translated French web pages (http://www.choosechicago.com/fr-ca) to elevate Chicago’s position as a must-visit destination in the United States for Canadian travelers.

The addition of these platforms form a part of Choose Chicago’s latest global campaign, “Welcome Home,” that is also launched in other countries including China, Japan, Mexico, Brazil, Germany and France. “Welcome Home” is based on the insight that home is not necessarily a place, but a feeling. And, in Chicago, visitors can feel at home and fit right in, no matter what their interests are.

For foodies, the city is home to the world’s most elite chefs at the forefront of cutting-edge cuisine and classics such as deep dish pizza and Chicago hot dogs; for art and architecture enthusiasts, Chicago’s stunning skyline says it all; for fashionistas, Chicago has an abundance of stores waiting to be explored; for urban wonderers, Chicago’s 77 neighborhoods are too good to miss; and for music lovers, the city of jazz and blues has 225 music venues for all genres of music. With a diverse profile of opportunities for exploration, Chicago is a city where all travelers will feel at home and fit right in.The global campaign also includes social media launch activities followed by Influencer inspiration visits to Chicago as well as interactive campaigns.

“The addition of Choose Chicago’s in-market Facebook page and French web pages will provide Canadian visitors with easy access to information on Chicago during their vacation planning process and while they are in the city,” said David Whitaker, Choose Chicago’s President & CEO. “Through these channels, we can further connect and engage with Canadian visitors on a regular basis by providing them with updated information on Chicago and also answer directly any questions they have.”Canada continues to be the largest international market for Chicago. In 2016, Chicago welcomed 448,000 visitors from Canada, of which an estimated 14% originated from Quebec.

Choose Chicago is partnering with Citoyen Optimum on digital strategy efforts for the French-Canadian market.

About the author

Laetitia Rampazzo

Account Executive